![]() ![]() Pepsi, for instance, will focus primarily on its halftime show, headlined by The Weeknd. Other Super Bowl commercial giants such as Pepsi, Coke and Hyundai will also take a step back from this year’s game, reallocating their funds in light of the pandemic. The Weeknd shows real face after ‘plastic surgery’ shocked fans The Super Bowl 2021 won’t have as many commercials from big-ticket advertisers, including Coke, Pepsi and Budweiser. It will air digitally leading up to the Super Bowl, which airs on Feb. Budweiser will instead route some of that money to the Ad Council’s efforts to raise public awareness about the vaccine, as well as a 90-second COVID-themed “film” called “Bigger Picture” narrated by actress Rashida Jones. Thirty-second ad spots for the Super Bowl reportedly go for about $55 million a piece. “To do this, and to bring consumers back into neighborhood bars and restaurants that were hit exceptionally hard by the pandemic, we’re stepping in to support critical awareness of the COVID-19 vaccine.” “Like everyone else, we are eager to get people back together, reopen restaurants and bars, and be able to gather to cheers with friends and family,” said Monica Rustgi, vice president of marketing at Budweiser. ![]() The “king of beers” won’t be reigning over the Super Bowl 2021 commercial space this year.īudweiser is the latest corporation to back out of advertising during this year’s broadcast, choosing instead to join a public awareness campaign for the COVID-19 vaccine.įor the first time in 37 years, the company won’t air its game-stealing commercials, Anheuser-Busch, which owns Budweiser, announced Monday. Girlfriend reflects on Bucs’ Super Bowl win in Rob Gronkowski tributeĪntonio Brown heads back to Florida home after wild Buccaneers exit The 10 best Super Bowl national anthem performances of all time The one thing Rams star ‘despises’ about Super Bowl celebrations To watch all of the Super Bowl ads from last night’s game, check out this Vulture article. While Super Bowl LIV was one of the last normal public events before quarantine, Super Bowl LV set the stage for what trends communications professionals can expect to see throughout 2021. Communications and marketing strategies in 2021 will generally feature footage, graphics and messaging focused on pandemic life, with an emphasis on remote learning, virtual work, wearing masks and hope. ), companies like UberEats, Miracle-Gro, and Tide also aired popular ads. With more people staying home, ordering delivery, and following new at-home trends like gardening and deep cleaning (thanks to Instagram influencers Go Clean Co. Many will notice that much of the ad space was purchased by companies who have seen growth during the pandemic. Companies large and small have learned the consequences of supporting certain politicians or causes, whether that be boycotts of their products or support. In their first ever Super Bowl commercial, Chipotle focused on highlighting the sustainable impact they’re making in their “ Can a Burrito Change the World ” ad. In a world where consumers care more and more about what companies stand for and which organizations their dollars are supporting, advertisers like Chipotle chose to focus their Super Bowl spot on sharing their core values. Companies and organizations will likely redirect their CSR efforts to focus on COVID-19 relief, while communicating these philanthropic actions to their key audiences. This is a trend we anticipate will continue throughout 2021. They join advertisers Audi and Coca-Cola on not airing an ad during this year’s game. While the iconic Clydesdales were surely missed, Budweiser did release an ad “ Bigger Picture ,” narrated by Rashida Jones, that shared stories of how people “turned isolation into connection and strength into hope,” which aired two weeks ago during the Kansas City Chiefs and Tampa Bay Buccaneers playoff game. Just as the Pantone color can predict fashion trends of the next year, Super Bowl ads can often forecast what advertising and communications will look like for the remainder of the year.īudweiser chose not to air an ad during the Super Bowl for the first time in 37 years, instead choosing to channel money into boosting vaccine awareness. ![]() While we traditionally see advertisers spending millions for the coveted airtime with the funny or heartwarming ads people have come to know and love, the impact of COVID-19 was clearly visible in ads seen last night. These drastic changes were also seen in the advertisements aired during last night’s Super Bowl. This past year has brought many changes – from remote work, restricted travel to wearing masks, and not being able to attend sporting events and concerts. What the 2021 Super Bowl Ads Mean for Communications ![]()
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